YouTube and Video Marketing: An Hour a Day
May 22nd, 2010 | 
Author: 
- ISBN13: 9780470459690
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today’s marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you’re a marketer, advertising professional, consultant, or small business owner, here’s a relevant guide to understanding video marketing tactics, developing a strate… More >>
Posted in 
Tags: 5 Responses to “YouTube and Video Marketing: An Hour a Day”
Leave a Reply
Ads
Have you seen Blendtec’s entertaining “Will It Blend?” videos on YouTube? Founder Tom Dickson throws such items as marbles, running shoes, glow sticks, golf balls and iPhones into his company’s blenders and flips the on switch. People love these crazy videos so much that Blendtec’s YouTube channel has more than 200,000 subscribers. In this book, Internet video-marketing expert Greg Jarboe explains how you, too, can become a “viral video master” and profitably showcase your products on YouTube. The book is part of John Wiley & Son’s An Hour a Day series, which makes various undertakings less daunting by breaking them down into easy-to-manage, step-by-step tasks. Covering technical information, video marketing tactics, strategy development, campaign implementation and results measurements, Jarboe offers a well-illustrated yearlong workflow using 60 minutes daily for video marketing – though an hour seems more practical for some steps than others, like running a promotional campaign. getAbstract recommends his thorough manual to entrepreneurs and marketers of all types.
Rating: 4 / 5
I own a small business (a grant writing and program evaluation consulting firm). In the last year, I have been increasing the use of social media marketing and reading many books on the topic. Most either have too much technical information that is not fully explained, or they have lots of promotional jargon and not enough real instruction. Greg Jarboe’s approach is perfect! There are many screen shots, great examples, and interesting anecdotes. The best part is that he breaks down the tasks involved in developing a video marketing strategy, optimizing your videos, creating viral content, creating a YouTube channel, engaging the YouTube community, and learning video production into simple, straightforward steps. First, I read the whole book (I love to read and I read quickly) and then I went back and started following the program, a step at a time. He has made video marketing manageable for those of us who are so busy running our businesses that we don’t have much time for marketing. Thanks!
Rating: 5 / 5
It starts off very basic and ultimately becomes very detailed about creating, optimizing and promoting videos. I really like the way they broke the steps down into an hour a week.
Rating: 4 / 5
Before reading Greg Jarboe’s book I already had an in-depth knowledge of YouTube and online video with a number of successful campaigns behind me. I still learned a lot from the book and am the better for it. Mr. Jarboe certainly spent some time compiling data and examples to help illustrate his points. This made the book much more interesting and useful.
So why only three stars? Firstly, as in most books of this kind, it was artificially bloated. The information would have fit on 100 pages or so. Okay, I can accept that. The publisher wants to make some money, fine.
But what really annoyed me was the prevalence of mistakes, as if it was still in draft stage. Certainly this book was not given a final proofreading. For example on page 290 a paragraph begins with, “-marketing for PC Computering from 1988 to 1991 and then worked for William Ziff, Jr. …” Not only is this not a sentence and makes no sense, it also has nothing to do with the previous paragraph. There seems to be some text missing from this page and the way it stands it is incomprehensible. On the other side of the spectrum, on page 300 a paragraph begins with, “As you learned in Chapter 7 …” and then a list of three tips follows. On Page 301 this paragraph repeats itself exactly. There are many other instances of this throughout the book. Some people might think I am being petty, but when I spend $20.00 on a book (actually I spent more since I bought it in Europe) I don’t think it is expecting too much that someone read over the manuscript before printing thousands of copies. It gives one the feeling that it was a rush job and not carefully written. Ultimately such blatant errors call into question the veracity of the factual content of the book.
In the end I can’t say it’s a great book, but I would still recommend it. There are not that many books on the subject anyway and this may very well be the best of the lot.
Rating: 3 / 5
Watch Video Here: http://www.amazon.com/review/R101VMGZAPQ8RU I’m submitting this video review of Greg Jarboe’s book, YouTube and Video Marketing: An Hour a Day on behalf of Shari Thurow, founder and SEO Director for Omni Marketing Interactive.
[...]
Rating: 5 / 5